A Downtown Indy, Inc real estate initiative









Q: What's the purpose of St'ArtUp317?

A: To create a streamlined way to connect tenants with landlords who have empty storefronts in the downtown area. Activation of empty storefronts, even for short lengths of time, helps everyone - the vendors, the landlords, and the city itself.

Q: Where are the properties located?

A: Our focus for this program, is downtown, including Mass Ave and Fountain Square.

Q: What kinds of vendors should apply for this program?

A: The pop-up program is open to businesses of all kinds - online retailers, indie brands, established businesses, startups, artists, makers and non-profits are all welcome to submit an application. For the retail spaces, we are specifically interested in any vendors that sell clothing/shoes/bags/accessories, furniture, home goods, cosmetic products, pet products, or pre-packaged food items like oils, spices and the like. Currently, we are not accepting any food vendors that need to cook on the premises or sell perishable goods.

Q: What kinds of uses is this initiative not a good fit for?

A: We will not consider any window installations for business/commercial interests that direct potential customers to shop outside of the downtown district. ie. a Fishers-based boutique that creates a window-display directing people to come to their Fishers store. Nothing against Fishers or other parts of Indianapolis, but this initiative is specifically designed to create vibrancy and retail traffic downtown.

Q: How much is rent for the 30 day pop-up?

A: There is an admin fee if you get accepted to be a participating vendor ($125 per window/outdoor location & $250 per retail space), otherwise there is not a set rent for the pilot phase of this program. So if you have a very small budget, do not let that prevent you from applying. Non-profits and artists may be eligible for an allowance to help take care of some of the expenses of hosting the pop-up or creating a window installation.

The admin fees are used to offset the expense of running the St'ArtUp 317 program. Things like marketing, design & print work, photography, printing banners & decals, renting tables, updating the website, and misc like office supplies, and providing an occasional meal for our selection committee and volunteers are just some of the things these fees cover. The admin fees DO NOT come close to covering the total expense of the program. 

In addition, we feel that the fee helps ensure that the selected vendors are serious about the opportunity and have some skin in the game, which is why the admin fee is NOT refundable.

Q: Who will be responsible for utilities?

A: Again, as with rent, utility expenses will depend on the space and the kind of usage you will have.

Q: How does the selection process work?

A: This is a competitive program so please be sure to submit as much information about your idea as you can as well as an visuals that will help explain your vision for the pop-up. We are looking for vendors who, through their application, show that they are well prepared to take advantage of this opportunity. We strongly encourage you to select the exact space/window that you're interested in. After applications close, a selection committee will review every application, and select the most promising projects/vendors to participate. Selected vendors will be notified by a set deadline. All vendors will be required to attend a mandatory vendor meeting where they will need to sign a license agreement, pay the admin fee and submit their Certificate of Insurance (if applicable).

PLEASE NOTE: We reserve the right to release the offered space to another vendor if you're not able to attend the vendor meeting, and submit all the required paperwork/fees.

Q: Who does the selection committee consist of?

The committee consists of 5 people: 2 project stakeholders (Downtown Indy, Inc & PATTERN), 1 downtown stakeholder (business owner or downtown resident), 1 representative of the City of Indianapolis and 1 person representing the arts community.

Q: What are the move-in and move-out dates?

A: For the May, pop-up cycle, you will be able to move in on April 24, and you have to be moved out by June 7. Once you've signed your license agreement, paid your admin fee and provided your Certificate of Insurance, we will connect you with the landlord to work out the details of your move in.

Q: If we want to stay beyond the 1 month term, could we do that?

A: We would love for you to stay beyond the project period. If you are potentially interested in a longer term for the pop-up, please let us know ahead of time.  

Q: What is the minimum number of hours that the storefront/exhibition needs to be open to the public?

A: Standard retail hours (approx. Mon-Sat, 10a-6p) are expected for commerce tenants, but are negotiable within reason. 

Window activation should be on and engaging 24/7.

Q: Can artwork or signage be digital displays?

A: Yes they can. However, displays cannot be offsite advertising for you or others.  All signage must follow City of Indianapolis sign ordinance language.

Q: Is there lighting provided for the windows?

A: As most of the window spaces are located in newly built buildings, there will be no light fixtures available. You should plan to bring as much lighting as possible in order for your window to be eye-catching and highly visible at all times. Electricity will be available in all spaces.

Q: Can I tour the spaces prior to submitting the application?

A: Not at this time, but you are welcome to drive by the available spaces at any time.

Q: If the space is too big for me, can I share it with another vendor or two?

A: Yes, but be sure to include to include your potential collaborators on your application, and explain the relationship.

Q: If I am selected to participate in this pilot program will I need to provide any reporting at the end of my project?

A: Yes we will require all vendors to collect certain information. It will be things like earnings, number of visitors, social media mentions, customer zip codes, and anything else that will help us to make this initiative better and to gain an understanding of the audience. Program participants will be given reporting requirements along with their acceptance notification. 

Q: Who is responsible for the insurance of the storefront/window?

A: If you do a pop-up in a retail space which allows you to welcome visitors/customers, you will need to secure a general liability (1M coverage) policy in order to participate in the pilot. We also strongly recommend securing insurance for your inventory/fixtures. If you're doing an installation in a window, we still strongly suggest that you get insurance on the contents of the windows.

Q: If my proposal is not accepted this time around, should I apply again for the fall round of pop-ups?

A: Absolutely!