A Downtown Indy, Inc real estate initiative

A Window of Opportunity for Art and Commerce


What Is St'art Up 317?

St'artUp 317 is a pilot program that aims to match young brands, established businesses wanting to test a new market, startups and artists, with vacant and under-utilized first floor commercial space in downtown neighborhoods to create pop-up stores. Inspired by similar initiatives across the country St'artUp 317 is being coordinated by Downtown Indy, Inc in partnership with PATTERN in order to incubating viable retail businesses and long-term tenants, while supporting the creative class and improving the cultural profile of our city. The long-term goal of the program is to eliminate empty storefronts, increase local and visitor consumer spending and ensure that the Downtown neighborhoods continue thriving.

Who Can Apply to be a Vendor?

St’artUp 317 welcomes applications from individuals, organizations or businesses who have an exhibit, a product, or a place-making initiative that can pop-up for 30 says in May during regular business hours.

Do you have a Vacant Storefront?

LANDLORDS! If you have a ground floor retail space or window that you'd like to submit for consideration, please do so HERE!


Available properties




Property #1: 1000sqf RETAIL SPACE in the ARTISTRY APARTMENTS NEXT TO ORANGETHEORY (Bathroom access inside Artistry Apartment building for vendors; no bathrooms for customers.

Property #2: 1000sqf Old Auto shop at 1034 Virginia Ave (corner of Virginia & Woodlawn, opposite murphy building


WINDOW #1: 3 windows in Artistry Apartments building along Washington St. next to Assurant

WINDOW #2: Circle Center Mall, Ex-Nordstrom window facing Georgia st near the corner of Meridian And Georgia. (137"x92.5")

WINDOW #3: Circle Center Mall, Ex-Nordstrom window facing Meridian st near the corner of Meridian And Georgia. (137"x92.5")

WINDOW #4: Circle Center Mall, 3 windows across the road from The Conrad next to Carson's (each window measures 52.25" X 134.75")

WINDOW #5: Forte Apartment building, Specific Windows TBA

WINDOW #6: CityWay Building along Delaware. Specific windows TBA

WINDOW #7: CityWay, NW corner of Alabama & South St


Lot #1 Parking lot at 1034 Virginia Ave, Weekend activations only.




We're looking for artists, startups and established businesses who could benefit from exposure and revenue provided by a short-term pop-up in the heart of downtown indianapolis


Let's put our best foot forward!



Want to learn more about pop-ups and how you can make yours a success? check out all these great resources below:

pop-ups in the press: 

how to host a successful pop-up: 

inspiration for outfitting your pop-up: 

case studies: