A Develop Indy Retail Initiative

A Window of Opportunity for Art and Commerce


What Is St'art Up 317?

St'artUp 317 is a competitive program that aims to match young brands, established businesses wanting to test a new market, startups and artists, with vacant and under-utilized first floor commercial space in downtown neighborhoods to create pop-up stores. Inspired by similar initiatives across the country St'artUp 317 is being coordinated by Develop Indy in partnership with PATTERN in order to incubating viable retail businesses and long-term tenants, while supporting the creative class and improving the cultural profile of our city. The long-term goal of the program is to eliminate empty storefronts, increase local and visitor consumer spending and ensure that the Downtown neighborhoods continue thriving.

Who Can Apply to be a Vendor?

St’artUp 317 welcomes applications from individuals, organizations or businesses who have an exhibit, a product, or a place-making initiative that can pop-up for 30 days during regular business hours or create an engaging window display that can be enjoyed 24/7.


List of Vendors from May 2018 pop-up session



LANDLORDS!! Do you have a Vacant Storefront?

If you have a ground floor retail space or window that you'd like to submit for consideration, please do so HERE!


We're looking for artists, startups and established businesses who could benefit from exposure and revenue provided by a short-term pop-up in the heart of downtown indianapolis while bringing activity & life to the space.


Let's put our best foot forward!



Want to learn more about pop-ups and how you can make yours a success? check out all these great resources below:

pop-ups in the press: 

how to host a successful pop-up: 

inspiration for outfitting your pop-up: 

case studies: 

We’re accepting applications through March 1!